computer, an Internet connection and a comfortable
seat is all the modern automotive
consumer needs to buy a car 24 hours a day, 7 days
a week. The online car shopper is more confident because
they feel in control of the buying process ó and can
buy your vehicle, or just as easily remove your dealership
from consideration ó with one click of a mouse.
that effectively sell cars online do so because they
still control the two most significant components
of a consumerís buying process: the ability to direct
the customer to their dealership, and the ability
to finish the sale.
of your sales staff or deals from automotive manufacturers,
no technology will ever be invented to finish a sale
for you. But you can drive a more focused audience
or customers to your dealership Web site with CARS.US.
more people look for Cars online.
shoppers commonly believe there are better deals available
online than at the dealerís lot. Why? Because the
Internet shopper can access pages of information about
Blue Book values, financing and invoice prices that
were hard to find three years ago. And the best part
of the shopping experience? They donít have to deal
with what they perceive as a pesky, threatening sales
a consumer can walk right into the dealership of their
choice armed with the information they need about
the car they plan to buy.